Anti-littering message urges people to 'Love Where You Live'

A new anti-littering message has been announced after the Local Environment Quality Survey for England report showed no real improvements in litter levels.

Levels of smoking-related litter, confectionery packaging, non-alcoholic drink and fast food related litter have all risen in the past year.

The new anti-littering message, 'Love Where You Live', has been developed with the ‘Litter Challenge Group’, a core group made of up partners from government, local authorities, business and the voluntary sector.
 
This new brand has been developed with financial input from the businesses involved with this group and will be publicly launched in the spring.

Environment Minister Lord Henley said: "People care deeply about the appearance of their local environment and for many people litter is the biggest problem affecting their neighbourhood."

Further information:
Defra